Our Story


BMI Merchandise, formerly known as Bonita Marie International, was founded in 1986 and has evolved to become the amusement industry's leader in redemption technology and a top distributor of products.

BMI supports the industry's most complete redemption merchandise range with proprietary technology that transforms the way these redemption products are selected, shipped and replenished.  Known as our Automated Merchandise Replenishment System, AMRS ™ aligns with every leading redemption POS system, ensuring accurate, efficient redemption merchandise management.

 Learn more about AMRS ™

Additionally, BMI's extensive product line features the trending themes, licenses and brands driving amusement play.  Our hands-on commitment to bring our customers a constantly changing mix of the finest electronics, novelties and toys - priced right, in stock and driving amusement revenue, define the company's mission.

BMI's product acumen applies to every amusement application - from redemption rooms and counters, to self-serve redemption kiosks and merchandiser games.  When it comes to merchandisers, we have the industry's widest range of complete product kits, refills and individual items for virtually every game that dispenses a prize.  We also offer extensive merchandise options for corporate reward programs.

BMI's dedication to merchandise and technology are the reasons we've been recognized repeatedly by our industry partners and customers.  It's an outgrowth of our depth of product selection experience and ranking as the leading prize supplier to the nation's most progressive and prominent venues.

Our headquarters are based in Lakewood, New Jersey, approximately 90 minutes from New York City and Philadelphia. BMI also maintains a sourcing office in Hong Kong, staffed by BMI personnel, along with sales offices in Dallas, Texas.

On behalf of everyone at BMI, thank you for the opportunity to exceed your amusement merchandise objectives.


David, Shelley and the entire BMI Team!